MY DAY: “The View” 

You can say one thing about ABC’s daytime talk show, THE VIEW: it knows how to maintain ratings.

When this innovative talk show premiered in 1997, I was thrilled that the voice of women would take center stage, spear-headed by legendary news personality, Barbara Walters.  I honestly believed that Ms. Walters participation made this new media vehicle genuine, and reliable.

With in a year, I was beginning to frown during certain segments, primarily “Meredith’s “Guilt Trip,” which seemed so forced, and even hokey.   When the show began, I really liked Meredith Vieira, however, within a few months something just did not jive.  The guilt trip segments, wanting to perform on a Broadway stage, and other contrived scenarios not only diminished the luster of this product, but also the integrity.

Starr Jones graded on my nerves just as much as another media attorney, Nancy Grace.  I’ve always enjoyed Joy Behar’s salty humor, and Barbara Walters presence seemed to always balance the table.

Exit Meredith. Enter Rosie.

Now, I admit I’ve always like Rosie O’Donnell.  I appreciated the spotlight her talk show aimed on theater/musical theater, and the many wonderful things she did to promote adoption, and children in the performing arts.

THE VIEW was in need of higher ratings when they brought on Rosie, and boy did they get the ratings.  Rosie always shoots from the hip, and her unapologetic tone delivered with her opinions really began lighting the fuses that would soon explode in the tabloids, and on other talkshows.

Everyone acted so surprised.

Why?  It was Rosie O’Donnell, for crying out loud, and you knew what you were getting with Rosie O’Donnell.

It was not too long until Barbara Walters was getting involved in the drama, and behaving in a manner I always found quite surprising given her royal status in the legitimate news department.  When Barbara began her middle school girl drama, this was the moment the show jumped the shark.  I figured it would be over within a year or so.

Not so.  THE VIEW just continued jumping more sharks.

Controversies over Donald Trump, Bill Cosby, Rosie and Elisabeth’s feud, Rosie and everybody else’s feud, Barbara and Donald’s feud, and the list continues… Barf….

It’s nothing short of daytime reality television seen on Jerry Springer, and some of the other deplorable examples of mindless, sophomoric marketing.

With Ms. Walters at the helm, the show maintained enough validity; however, it lacked the attractive entertainment quality to keep folks tuned in.  Thus, the team adopted the “reality” bait.

Obviously, it worked.

September 2015: ABC’s Operation let’s get ratings up….

Begin: controversy with nurses.

I’m not surprised the ladies of THE VIEW pushed this button.  Look how it has worked.  Again.  The merry-go-round of celebrity feuds has run its course, and producers have extended the intrusive circle of attacks to include nurses.

It’s definitely working…



Trust me, the ABC executives are already attaching bait to the next hook once thi s controversy blows over.

About Wright Flyer Guy

Darin is a single adoptive father, a teacher, playwright, and musical theatre director from Kettering, Ohio.
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